The Steelers announced on Monday that their home ground’s new name will be Acrisure Stadium, ending its 21-year run as Heinz Field. The naming rights deal is set for the next 15 years.
“We are thrilled to partner with Acrisure for the naming rights to our stadium,” Steelers president Art Rooney II said on the team’s website. “Acrisure has given us the opportunity to ensure that our stadium continues to be a valuable asset to our fans and to track the market value of NFL stadiums. We greatly appreciate it. in partnership with Greg Williams and his company, we look forward to a long and beneficial relationship for many years.”
Acrisure is a global insurance brokerage headquartered in Grand Rapids, Michigan. Providing clients with AI-powered solutions for insurance, real estate, network services, and wealth management, Acrisure has grown into a multi-billion dollar company over the past eight years.
According to the team, the new partnership will enable investment in the equipment and the stadium’s aesthetics. It will also include initiatives to connect Acrisure to the Pittsburgh community while expanding the company’s brand identity both locally and nationally.